Chief Operating Officer
Beverly Parsons is Chief Operations Officer (COO) for DermaTech Research Laboratories, creators of Stemology Skincare. As a key member of the Executive Team, Beverly oversees the day-to-day operations of the business and is challenged with leading all of operations in planning, procurement, inventory management and warehouse operations. An industry leader with 20+ years of executive experience driving outstanding performance across business operations, Beverly is an expert at aligning long-term goals and tactical actions of organization, with practical realities of changing local and global markets while optimizing the use of all available resources by instituting a culture of continuous improvement.
Prior to joining DermaTech, Parsons held the position of COO for Murad where she delivered large improvements to integration, information technology, and warehouse management systems as well as reductions to obsolescence, backorders, and cost of goods.
Prior to Murad, Parsons acted as Senior Vice President of Business Integration for Guthy Renker, one of the world’s largest direct marketing companies, overseeing operations integration for new product lines and businesses acquisitions with stellar results, and achieving millions of dollars in cost savings through process innovation and integration of manufacturing and shipping to consumers.
Parsons was recognized on the Dean’s List at Southern Illinois University where she earned her Bachelor of Science in accounting and a Bachelor of Arts in Music. Beverly is also an active member of Cosmetics Executive Women (CEW), and resides in Bermuda Dunes, California with her husband and beloved rescue dogs, Freckles and James.