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10 Things to Know About Cruelty-Free Beauty
(of cosmetics or other commercial products) manufactured or developed by methods that do not involve experimentation on animals.
So, your conscious is telling you that you should find out more about where your cosmetics come from? Or maybe you just ran across a posting from PETA showing the horrors of animal testing. Whatever led you here, we’re so happy you came! “Cruelty-free products” and “effective beauty treatments” do not have to be disparate. (We’ve proven that!). And the cruelty-free products offered in every category (hair, makeup, skincare, nail polish, etc.) have grown exponentially over the past 10 – 20 years!
The Good News: Society has become increasingly more aware of healthy, ethical beauty options. And consumers are speaking with their dollars, demanding more and more cosmetic companies to become cruelty-free.
The Bad News: Consumer product companies and marketers are trying to take advantage of the shift by identifying loopholes in the laws and labeling products “Cruelty-Free” or “Not Tested on Animals,” when in actuality they are.