Navigating Product Claims

navigating product claims

Deciphering the Truth About Your Skincare Products

It’s hard to believe that in this time of readily accessible information and large forums for consumer feedback, false claims can still be made. Unfortunately, companies still haven’t grown quite out of the age-old marketing strategy: The White Lie. In fact, product claims have become even more grandiose over time as companies compete for market share.

Advertising regulations generally require studies to support claims. Unfortunately, studies and statistics can be easily skewed so that results support the desired product claim. While researching every claim before you buy is nearly impossible (but if you’re feeling so inclined, start by going to, there are a few key terms commonly used in claims that you can add to your mental checklist when purchasing a new product.

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