Inspiring People: Jen Mathews

My Beauty Bunny - Jen Mathews

Beauty Expert, Cruelty-Free Pioneer, Animal Lover

When advocating for cruelty-free beauty products, the first person that comes to our mind is the pioneering beauty expert, blogger and “Chief Bunny” Jen Mathews of We have a MAJOR woman crush on this animal lover and all around beautiful soul!

Jen has been dedicated to educating beauty-product lovers – women and men alike – about cruelty-free brands on her award-winning Los Angeles-based beauty blog, My Beauty Bunny, since 2009. (Happy Fifth Anniversary!) As a compassionate animal lover, she is devoted to bringing attention to great skin, makeup and hair products that are not tested on our furry, little friends, and that is just one of many reasons why we adore her. Here are five more reasons Jen is our pick for the Authentic Beauty Blog’s Inspiring Person this month:

1. Jen’s authentic love of animals and cruelty-free brands is contagiously inspiring!

My Beauty Bunny has a wealth of resources for beauty lovers who want to live a cruelty-free life, providing readers with lists of animal-friendly products available in the United States, China, South Africa, the Philippines and more. Jen advocates boycotting any brands that presently test their products on animals; and the blog even has a special section that highlights vegan products.

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